The challenges faced when planning a stand

The team at the University of Reading explain the challenges they face when it comes to planning their stand at the show. Read how their careful planning all comes together.

The Royal County of Berkshire Show is always the highlight of our events calendar. The crisp early morning starts with a hint of the autumn that is to follow; the impressive livestock shows and breath-taking displays scheduled throughout the two days; the crowds comprising the most diverse audience of young and old, regulars and newbies; and of course the prizes. For the past four years we have been an award winning stand, snapping up silver and gold awards for ‘Best Large Trade Stand’. So naturally this was a precedent that we wanted to continue…

Our plans for the 2016 show started on 20 September 2015, at approximately 6.30pm. After another successful and engaging show weekend, we immediately began thinking about the theme for the next year’s show. 2016 is the University of Readings 90th anniversary of the granting of our Royal Charter (which gives us degree awarding powers). It’s also the year that our Museum of English Rural Life reopens after a two-year redevelopment programme. And we have a rich selection of cutting-edge agricultural and food & nutritional science research to draw from. Decisions, decisions!

We finally settled on the theme of ‘the food chain and health’, being both broad enough to encompass the many elements that we always include in our stand, whilst allowing us to be specific about the Agricultural and Food & Nutritional Science research that we showcase.

We welcome around 4,000 visitors into our stand over the Show weekend. Our challenge is to make sure each and every guest gets the best possible experience! We also need to make sure that the research that we showcase is accessible to everyone, and explained in ways that everyone can understand.

This year we are inviting visitors to come and explore our amazing research around the food chain and health in our interactive exhibit. We’ll take you on a journey from field to fork and explain how we make choices in the food we eat, so look out for our trail of footprints to lead you around our marquee. Plus, we have lots of hands-on activities for the whole family to enjoy.

Our centrepiece this year is… a secret! The big reveal will be on 17 September so visit our stand in the brand new Food & Farming Zone to find out!

We have a lot of fun each year getting creative with the design of our stand. This year’s exhibit will be bigger and better than any before.

We’ll see you at the Show!

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